Request a custom B2B list built from defined company, role, geography and field criteria with scope review before delivery.
Custom B2B Contact List | Request a Targeted Business List
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Custom B2B Lists
CUSTOM B2B LISTS
Turn a precise brief into a
custom B2B contact listbuilt for the audience you actually need.
A custom B2B contact list is prepared from an agreed targeting brief when a standard self-service search does not fully cover the required audience, fields or review process. Define the markets, company criteria, roles, exclusions and delivery format first, then confirm feasibility, scope, pricing and responsible-use requirements before production.
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Review methodology
Audience: teams with precise briefsUse case: managed list buildingFields: agreed before productionPricing: scoped per requestLimitation: feasibility varies
On this page
- Overview
- Best-fit projects
- Inputs
- Process
- Delivery
- Quality and limits
- Responsible use
- FAQs
- Related pages
01 / Overview
A managed list-building option for defined requirements.
Use custom delivery when a standard self-service search does not fully capture the target brief, field mix or review requirement.
Start with a written brief
Document the target market, audience, required fields, exclusions and intended business purpose.
Confirm feasibility first
Review expected availability, limitations, volume and commercial terms before production begins.
02 / Project fit
When a custom list is the practical choice.
A custom engagement is most useful when the audience has precise criteria or requires additional review.
Narrow market segments
Target a specific combination of geography, industry, size, role and seniority.
Multi-field requirements
Request an agreed mix of contact and company fields where supported.
Agency campaign briefs
Create separate list scopes for different clients, offers or territories.
Research-led projects
Add documented exclusions, prioritization rules or manual review steps.
04 / Process
A staged workflow with review points.
The exact process should match the commercial scope and the complexity of the request.
1. Brief
Submit the targeting criteria, exclusions and intended use.
2. Feasibility
Review data availability, expected volume and limitations.
3. Sample
Provide a sample or field layout when the scope requires validation.
4. Production
Build and review the agreed list.
5. Delivery
Deliver the approved fields and segments in the agreed format.
6. Resolution
Handle documented scope issues under the agreed terms.
05 / Deliverables
Make the output easy to review and use.
The delivery file should contain only the fields, segments and notes agreed in the scope.
Structured CSV
Use consistent columns, encoding and field labels for import or review.
Segment labels
Separate markets, roles or campaign groups when requested.
Status context
Include supported availability or status fields where relevant.
Scope notes
Document exclusions, limitations and any unresolved criteria.
06 / Quality controls
Define quality by the agreed scope, not by absolute promises.
A custom list can be reviewed for relevance and field presence, but it cannot guarantee campaign results or permanent accuracy.
Commercial requirement: Publish turnaround, replacement and refund language only after the policy is formally approved.
Scope-based review
Check records against the agreed criteria and remove clear mismatches.
Availability-aware delivery
Flag missing or unsupported fields rather than presenting them as guaranteed.
No performance guarantee
List quality does not guarantee delivery, replies, meetings, placements or revenue.
07 / Responsible use
A custom delivery still requires lawful use.
The requester should document the business purpose, access controls, retention period and applicable outreach obligations.
Purpose limitation
Use the list only for the approved, relevant business purpose.
Secure handling
Limit access and avoid uncontrolled sharing or resale.
Correction and removal
Honor applicable opt-out, correction and removal requests.
Data MethodologyData CoverageResponsible UseData Removal
08 / Questions
FAQs about custom B2B lists
What is a custom B2B list?
It is a list built from an agreed targeting brief rather than a self-service search completed entirely by the customer.
What targeting criteria can I provide?
Typical criteria include geography, industry, company size, job function, seniority and other fields supported by the current data and research process.
Is every requested field guaranteed?
No. Feasibility and field availability vary by segment. The scope should be confirmed before production begins.
How is pricing determined?
Pricing should reflect the target complexity, required fields, volume, review work and delivery format. Confirm the commercial terms in a written scope.
Can the list be used for any purpose?
No. The requester remains responsible for lawful, relevant and policy-compliant use.
Submit a clear targeting brief.
Share the audience, fields, exclusions and delivery format so feasibility and scope can be reviewed before production.
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